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I remember the burning.  And in many ways it felt irrational. That was me about 10 years ago trying to figure out what I’d obsess about next.

I’d spent the later part of my undergrad years chasing this idea of becoming a successful night club/party promoter, only to realize that i needed something larger, something deeper to throw myself into.

I didn’t know what that would be, but I did know that I needed to throw myself into something.

Fastforward to this moment. So much has happened. And this idea of identifying a reason for being, is a powerful fuel and motivator that I’ve begun to notice many successful people have.

The Japanese call it Ikigai.  A reason for being.  And they believe that everyone has this, but it can take some effort to find it.